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Your job with pay per click is not to sell them at the ad site, it is not to sell them products, it is not to tell them exactly what you have got. The whole purpose is to get the right person to click through to your link. You do not want somebody looking for finance articles clicking through your link in order to buy a home based business or start a home based business. No, you have got to get the right person and get them to click through to your link.

Your ad, it is really simple, you need a good headline. The first line in the ad is your headline. If you look at different writings, persuasive, or sales copy writing, it is all the same, if you are writing a sales letter you need a headline. Then you have the body of the sales letter, then you have the closing of the sales letter.

It is all the same, whether you are doing newspaper ads, articles, press releases, anything that you are doing, it is all kind of about the same. In your pay per click ad, the first line is just to draw the prospect in to what you want, what kind of prospect you are looking for. You are looking for someone that is interested in your home based business, or your cancer treatment, or what have you.

Why would you try to sell somebody on something, for instance a home based business, when you can sell to somebody else that has already had a home based business before. It is like having your own existing customers. It is easier to sell to an existing customer rather than trying to recruit a new one who does not believe in the industry. To convert a new customer you have to sell them once and then twice.

If you are selling to your target market, they usually have some kind of experience. Some more, some less, but either way you are ahead of the game because all of them have some type of experience. Usually when you sell them, recruit them, or sponsor them, they know other people in the industry, or people they know who are like minded like them, who they will then go to and sponsor or recruit in their down line and therefore, yours. So there is a double bang for your Internet marketing buck.

One sale and you get more sales, versus somebody who has never had experience in the business before. It is going to cost you more in advertising. You have to go through more numbers because you have to convince them first off that they need a product, and second that they need your product. Then once they start they are so new that you have to train them on what to do.

It takes them longer to get into action than the next person. It may take them a few weeks or a month or two months before they sponsor one person and make a sale in their down line, and therefore yours where you make money, versus somebody that has already had a home based business before. They have a few contacts or more, they contact them and they come in. Therefore you make sales within a few days or that week.

Based on an original article by GFCS. This work is licensed under Creative Commons Attribution-Share-Alike 2.0.