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Social media marketing is one of the new ways to advertise online for free, and a tool every Internet marketer should learn to use. StumbleUpon is one of the best social media applications to use in marketing, but many marketers fail to make it work well. The reason they are not enjoying good StumbleUpon traffic is that they are not using the full potential, but merely promoting their own work.

You may have tried to submit each and every page on your web site to StumbleUpon, but that seldom gives very good results. You need to stumble other people’s content too, instead of only your own. I bet you would still like to keep the traffic from your stumbles, right? Well, there is a way you can.

You can use StumbleUpon in connection with other social media. For example, you can stumble your MyBlogLog listings or your Digg submissions. It is easy to get front page listed on some smaller social bookmarking sites, like those many that are based on Pligg. The disadvantage is that they do not get much traffic, if any. You can increase the traffic momentarily by stumbling the site after you get your post to the front page.

There are countless other ways to get second level indirect StumbleUpon traffic. If some other website has a page about yours, be sure to stumble it. Even if a page is about another topic, and only mentions your site, it may be beneficial to stumble it. If you can get the first comment or trackback to a post on a popular blog, it will certainly pay to submit the post to StumbleUpon and add your vote for it.

There is also the search engine effect of StumbleUpon to be considered. Search engine crawlers visit the social media web sites frequently, so submitting a page to StumbleUpon will often point the crawlers there much earlier than otherwise. If you have just acquired a link from a page on another site, you might want to stumble the page to get the link noticed by Google much more quickly.

None of the ways mentioned above will get you very much traffic, if used alone. However, by using them together you can create a steady stream of indirect StumbleUpon traffic. The main advantages are that indirect traffic from links is much more targeted than StumbleUpon traffic generally is, and that you are building your StumbleUpon profile while at it. There is always something to gain from stumbling web pages mentioning yours.